Is creating a brand really important? Yes it is. By creating a brand, you are setting up an image of your business. It can be positive or negative. However you do it, that's how people will view your business. Why can't you just sell the product? Without a brand, people would not care about you or your product, so you have to brand yourself so people know what exactly you're selling. As a web designer, do you really have to figure out all the "brand" details first? Yes you have to because without putting any thought into branding, it could go the way you dont want it to.
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